Athletics Canada

Experience greatness.

The Athletics Canada brand was corporate and functional like most semi-governmental sporting organizations. It wasn’t doing justice to the amazing world-class athletes it represented.

We needed to build a brand that athletes and fans could rally behind in the lead up to the Tokyo Olympics.

We’ve got some of the world’s fastest runners. We’ve got some of the highest jumpers. The strongest throwers. But we’re Canadian. And that means we have a hard time being boastful. We’re polite. But as our athletes step onto the world stage this year, not one of them will go unnoticed.