BC Children’s Hospital


We’ve run out of space.

BC Children’s Hospital had outgrown their building. They only had a handful of individual rooms - even their ICU was an open ward. Their operating rooms were too small because back when they built the building in the ‘80s, they didn’t imagine needing the massive imaging equipment that they use in surgeries today.

We decided to take a different approach from how most hospitals do their fundraising ads. Instead of focusing on the quality of care, we went straight at what we needed the most - space.