McDonald’s

Reflective Billboard

This ad doesn’t need much explanation. But as an interesting side-note, we had to drive an hour or two outside of town to find the billboard and shoot the case study video. My partner, the videographer and I decided to get lunch before heading back and we found this amazing little cafe. Half way through our giant ham sandwiches on homemade bread, we learned the cafe was run by a cult! Their bearded and long-skirted staff were really friendly and invited us to join them at their “farm” for dinner. I still wonder what would have happened if we’d gone.